Private enterprises, especially small and medium-sized metal pen manufacturing enterprise, in the industrial transformation of the mode of economic development and gradually take on the role of the new power. Survived the winter, spring is coming. Change consumer demand, realize industrial transformation is placed in metal pen industry across the past was necessary eyes.

       The current environment overtaxed, has come to transform the pattern of economic development of the key moment. The economic cycle of a crisis as cycle link, adjust the industrial structure, winter is the transformation of the mode of economic development of the key moment. So small and medium-sized enterprises should be how to deal with?

       First of all, in the industrial structure in modern elements add is very important. Metal pen industry is the representative of China light industry, want to let China metal pen industry transformation in the original luxuriant should continually on the basis of add new fashion elements, and creating new connotation culture. Enterprise want to have good metal pen products sales prospects, they should be from the design and market vacancy point to create their own brand consumers. Why did South Korea many things become brand? Because they have fashionable pursuit.

       Secondly, a lot of attract professional talents. For China's metal pen enterprise, it shall pay attention to every time to learn new things, with new things to upgrade the old stuff. China's economic development to the present, we shall have to fashion pursuit. The traditional industry never expire, small and medium-sized enterprises is a traditional industry, is like a Swiss watch of wrist of production, furniture, DuoNian to is still watch, furniture, but it is the element with modern, have new knowledge economy in the inside, the new science of the economic development of the element. When we lead the world fashion, big metal pen brand also came out. Life material levels rising let consumers to the requirements of the quality of the production more and more is also high, and the transformation of consumption do market development, also need large number of marketing talent, so to have experience metal pen enterprise of talents have been very long for.

       Finally, the start of domestic demand, should change consumption idea, ought to be in in the concept of the change in spending to shape our industrial development, from the industrial chain low rise to industrial chain high-end, promote the consciousness of metal pen brands. Fashion can continuously produce brand, fashion is a kind of consumption motivation. Especially know marketing, and packaging design of professional talents of the most deficient. Developed countries have been able to lead why metal pen consumption idea, the main reason is that they can lead the fashion.