Many domestic big brand stationery company often using a professional stationery exhibition display new metal pen etc stationery products, fight for next year's orders. In the market mechanism is still not perfect, the exhibitor should make full participation of collective project survey, especially in a profitable for the main purpose of the agency and company organization exhibition project, the more to act in reserve.

         If want to make full use of the exhibition, have to understand the characteristics of the exhibition. From planning, market research, booth choose, collect, customs declaration, transportation exhibits customer invited, advertising, exhibition layout, clinch a deal until the return shipment organization exhibits, formed a mutual influences, check each other organic whole, any link the fault, can directly affect the effect of flow exhibition. In the understanding of the exhibition after characteristics, be about to choose the suitable way of participation. Through participating in the exhibition, the enterprise can quickly and fully understand the market, in time to gain market and customer feedback.

         If these characteristics of understanding of fair enough, even if the stationery enterprise has spent a lot of manpower and material resources is unlikely to achieve the desired effect. Different way of participation have different the upper hand and disadvantages, exhibitors should the need according to oneself and strength to choose the appropriate participation way, in order to get the best effect on display. The method can simply divided into collective exhibitors and the two alone. This highly competitive and fully free atmosphere, just is the enterprise develops the market during the most need. It not only need certain knowledge and technology exhibition, still need to spend big proportion of financial and human, but the autonomy alone is larger, can design their own characteristics, show strength, more suitable for large and medium-sized enterprises. At the same time, the fair is a attitude, do not belong to any party private business.

         In addition, the fair is a complicated system engineering, a captive factors. Successful stationery enterprise will often be able to at the fair to complete annual 50% of the foreign trade order. The exhibition alone are the most common way to the exhibition. A year has more than a stationery cultural goods professional exhibition, choose to suit oneself of vital enterprise demonstration exhibition, so how to accurate choice? The general has specialized collective staff responsible for exhibition organization work, even if there is no financial aid, charge will not too high. As for not experience, market knowledge, strength not strong small and medium enterprise is stationery a better the way, especially in developing international market, but the exhibition on display in collective head named product, display time, booth design, display style, staff equipped to be limited.

         To participate in metal pen expo is the most important and stationery enterprise marketing methods, and also one of the first choice of enterprise to open new markets way. From the psychological perspective, this kind of environment easy, make the person produces independent feeling, thus, the same position in a positive for negotiations. Stationery fair is different from other marketing methods, it is only a full use of human body all the camp of the senses flow, people through the expo on products is the most comprehensive, the cognition of the deep.