Since early 2011, stationery manufacturing raw material printing ink, iron, lead, such as plastic particles price appeared different degree rise, and by some policy influence, resulting in the stationery manufacturer issued the price in succession of spare parts of voice. In the past year, rising raw material costs, labor prices climb, yuan appreciation expectations and complex economic situation at home and abroad, let the stationery costs low age is gone forever.

        High production costs time has come, China stationery factory with the lasted more than a year to the wind and waves become more sensitive to the price control, the demand of downstream of understanding, and strengthening technical reform has become each a response to the changing market will slay the stationery to solve.

        There are parts of the enterprise to carry out other cooperation pattern, for example use authorized to make their product, cartoon image to use the new material research and development and environmental protection product to fuss, the enhancement enterprise's technical strength and innovation breakthrough, greatly improves a stationery added value of products. This undoubtedly is also the enterprises to actively respond to the high cost of the era of coup, get more objective growth mode, also brought to consumer constantly fusion, flourishing culture industry trend.

        "Raw materials increases will drive the price of a brand, but not enough to cause the whole stationery price rise of volatility." A domestic stationery chain institutions business manager wang said.

        According to king manager introduces, in the last two years large well-known stationery brand price has been little scope to rise, and the composition of a brand price there are many factors, the main raw material, human resource materials by rising cost, sales channel higher cost and CPI factors in several reasons. In September this year the stationery prices tide, in addition to manufacturers, and without mall, agent of layers of a premium.

        At the same time, domestic stationery market is not mature, still exist alongside big price theory higher problem. In addition, people see some foreign brand name, the in the mind think things in the shop is the best of the best quality, the price high is also should. Therefore, the mainland of China's stationery enterprise is stepping up the health of their own makes the road of the brand, try to use the new Chinese manufacturing changes the consumer advocate the awareness of the brand.

        The only industrial upgrading and the brand road can let China stationery industry enterprise have been walking.